We love having so many amazing friends in Covington, and right on our block are the lovely ladies of Rooted Yoga. They frequently use our space for community yoga night, and we love the good vibes they bring. Every business has a story, but Rooted Yoga has one deeply connected to positivity and bringing the community together. So we connected with them to learn exactly how they do just that.
What’s the story behind your business?
As soon as our family settled down on Covington's West Side, we started thinking about how we could put down real roots. That first took the form of farming a formerly vacant lot in the city for a small CSA farm-share in 2016, with community yoga and potlucks in the garden. That fall we jumped in -- with two feet or maybe headfirst -- to finding space and opening a studio, a dream twenty years in the making. With a rent incentive from the city, and by working two and three other jobs, we found a way to get it all up and running. A great cohort of teachers who share our vision has made it all possible, and Covington has loved us back just as we much as we love it here.
What’s one piece of advice you give to customers, especially those new to yoga?
We ask new clients not to start a practice with too many pre-conceptions about where yoga can lead. Too often what we think yoga is 'about' comes from others, and in our studio we encourage each student to find her own path. Yoga can look intimidating for first-timers who expect a class full of yogis twisted into impossible and seemingly unattainable positions. But that's not what we're about; we take time to guide new students to practice as they're able in that moment, with no expectations of what's 'right' or 'good enough.' The same goes for experience yogis -- every day of practice is different, and what you were able to do yesterday might not happen today. That's okay, since the point of yoga is not to compete with others -- or your past self -- but to breathe and connect and calm your mind.
What are some long-term goals you have for your business?
Though we devoted much of the first year-and-a-half to setting up the studio for clients, assembling a schedule that served as many students as possible, and so on, we've kept a focus on our commitment to the broader community. By making an inspiring space for our yogi tribe, we hope to build momentum for service and engagement in the community. As we grow, we plan to develop more opportunities for service and expand our presence in the life of Covington. We're committed to this city, and hope not only to bring more people to the yoga mat, but also to pull folks in from other parts of Northern Kentucky. We're proud of Covington and its ongoing revival and want to share it with as many as we can!
What types of classes do you offer?
We offer a range of yoga instruction that suits pretty much any practice, from beginners to long-time yogis to any who want to try out something new. So we have workshops for beginners, a You Can series for novices or those with physical challenges, a full series of Ashtanga and Vinyasa classes, along with specialty classes in Hatha, Restorative, Yin, Buti, and Rocket yoga, just to name a few.
You are very involved in the community. Why is that so important to you?
Yoga is, in its essence, about sharing breath and awareness with others. It's really not enough just to meditate on our own and confine practice to the studio -- the mindfulness we cultivate isn't just self-awareness, but something that can only be expressed in broader action. So while yoga is my passion, the idea for the studio really came from our efforts to engage with Covington, starting from when we moved here in the fall of 2014. We don't just want to live here...we want to join the community and draw new circles and connections for long-time and new Covingtonians to join and grow. It's a challenge for everyone to balance work and family obligations with community action -- I'm lucky enough to take a shot at making the studio a hub for outreach and involvement. There's so much more people who share a passion can do together rather than in isolated efforts.
What’s your favorite part of your job?
There's nothing quite like seeing the happy, calm, or just placid look on faces at the end of a challenging practice. But sharing tea with students afterwards, encouraging apprehensive new students to grow a practice, and watching people take the calm they've earned in practice out into the community.
We are so lucky to know them, have them in our community and see them share their passion in our studio space. Come visit the Frock tonight and the last Wednesday of every month for a community donation based class starting at 7pm.
Huge thanks to Rooted Yoga for sharing their story and collaborating with us as a Frock Friend!